You have developed an app tackling a specific problem and invested in its marketing along with its development to get early users interested. However, user engagement begins to slide. Users sign up for the app, click around, and completely disengage. What could be the reason? Most probably, your user experience (UX) and user interface (UI) features are lacking.
Given the pace at which digital products are released, the UI/UX design does go beyond simply aesthetically pleasing visuals, as people care about how they feel when using your product. This makes selecting the designer extremely important. The reality is that many companies looking to Hire UI UX Designer fail due to some basic mistakes.
At AtheosTech have worked with startups as well as mid-sized and enterprise companies, ensuring they don’t get stuck with the wrong design talent. Whether this is your first time Hire UI UX designers or you are looking for ways to enhance your team, here are seven critical mistakes you should avoid at all costs.
Let’s first address the most prevalent problem: businesses rushing into the hiring process without an accurate understanding of what is necessary.
Are you seeking to employ someone who will create beautiful graphics? Or do you need someone to strategize the entire user journey? Perhaps, both positions are needed.
The responsibilities of a UI Designer encompass all of the visual components, including buttons, color schemes, typeface, and the layout of the work.
Find More: Focus areas of UX Designers include flow, structure, usability, and solutions to problems.
A UI/UX Designer usually possesses both sets of skills but tends to specialize in one side more heavily.
If a role is not defined accurately, there is a high chance of making wrong hires. This leads to delays, confusion, and ultimately a negative product experience.
Tips from the AtheosTech team: For your project, form a list of design tasks. This will help make the decision whether to hire specialized or hybrid skill set UI UX designers.
Imagine spotting a designer with a stunning portfolio. Awesome! Can they check the requirements of your workflow and integrate seamlessly with your team? Do they grasp your business ethos? Furthermore, can they express themselves clearly, barring face-to-face interactions with your team?
Many firms solely use a designer’s hard skills, paying no attention to how well the employee will integrate into the company, which is a growing concern. This becomes an even larger challenge if you are collaborating with other teams or clients who are in different time zones.
When employing a UI/UX designer, ensure that you do not limit your gaze to the portfolio only. Conduct informal interviews as well. With your casual interviews, ask:
At AtheosTech, we assist firms in assessing not only talent but also the potential for synergy and alignment with the organizational culture. Beyond doubt, a strong designer without team cohesion leads to project failure, irrespective of the source of truth for documentation.
A well-crafted portfolio proves that a designer is capable of making beautiful and polished interfaces. However, portfolios are curated, meaning that they do not reveal the messy communication attempts, and the degree to which a designer is able to follow instructions.
Some designers receive assistance polishing their work, and there are others who work in big teams where the individual contributions are only a minute part of the overall endeavor.
Think twice before Hire UI UX designers and consider assigning a test task or trial project. It can be small in scope, yet authentic and tangible. Such an assignment makes it possible to figure out how designers structure their thoughts, formulate questions, and address challenges to arrive at solutions.
The value of a designer’s portfolio is not only in the final product, but in the process too. Show me research docs, and tell me about testing and iteration. That’s where the real value lies.
Good design stems from empathy – understanding what users actually need, not what looks good to you.
Some businesses make the baffling error of believing that designers can “make it pretty,” and users will love it instantly. The truth is, if a designer has not spoken to users, considered their pain points, or collected feedback, there is a high chance that the design could fail.
When hire UI/UX designers, make sure candidates mention:
Here at AtheosTech, we start every design process with real user data because we strive to not only make good-looking designs but functional ones.
We all know the struggle: a homepage overflowing with competing animations, five different fonts, twenty icons, and some menu incorporated in a puzzle. To some companies and designers, overdesigning an interface is an art that they get lost in.
The clearest interfaces and user experiences in the world are on the simplest designs.
When Hire UI UX designers, it is critical to ask them to walk through their feature prioritization process. A designer who is able to guide the user with ease knows how to eliminate unnecessary elements at the point of user interaction.
A specific approach to the user’s interface goes a long way, and if a partition is in place where the user does not know what to click in the span of five seconds, they will bounce away instantly.
Some companies forget feedback loops. They launch a new product without ever going back to refine the design. Avoid making this mistake.
When you Hire UI UX designers, you should ensure that:
At AtheosTech, our goal is to encourage all of our clients to invest in continuous design support. Real-world input is what helps to create the best designs.
A common UI error: using icons that look cool but have no meaning for the user. Or by using icons that are not labeled, and assuming the user will “just understand it.”
That’s risky.
The same icon can mean different things in different cultures or industries. The wrong visuals will confuse users and frustrate them.
When you hire UI/UX designers, make sure they test the visual elements for context and clarity. Every icon, image, or button should have a clear and concise purpose.
Consistency and consistency are key. Repeating visual styles helps build user confidence.
Avoiding mistakes is step one. Step two is knowing what makes a great UI/UX designer. Here’s what you should seek out:
They should ask questions like: "What does the user want? What problem are we solving?" This mindset is crucial for UX.
They must work well with developers, project managers, and marketing teams.
The perfect designer balances beauty with usability. They don’t sacrifice clarity for style.
Tools change. Trends shift. Look for someone who’s hungry to learn and evolve.
They should understand your product’s goals—not just how it looks, but how it performs.
Don’t take chances with your design if you want to build a digital product that will win over users. At AtheosTech, we make it simple for businesses to Hire UI UX designers who have talent, experience, and vision.
Every designer is put through a rigorous selection process that tests not only their technical abilities but also their creativity, empathy for users, and communication skills. We have helped companies in the U.S. as well as globally to hire UI UX experts who make a real difference.
We can help you with a variety of tasks, including launching a product, updating an app, or simply improving the user experience.
The decision to Hire UI UX designers is a crucial one for the success of your product. Your users will be able to tell if you make a mistake. You’ll be able to create something that people will enjoy using and return to.
Avoid these seven common mistakes. Look beyond the visuals and select someone who knows users as well as design tools.
Want to up your design game a notch? AtheosTech has UI UX design professionals that can help you build better digital experiences.
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