Local & Hyperlocal Marketing Portfolio

Harley Street Implant Centre, London

Duration

8 Months

Situation

Increasing Qualified Implant Consultations in a 5 Mile Radius

Economics

Industry: Dental Implant Clinic
Average Treatment Value: £4,800
Primary Conversion: Booked Implant Consultation

Immediate Performance Snapshot

Month 0 to Month 8 Tracking

Booked Consultations

+0%

27 to 52

Cost per Consult

-0%

£318 to £201

Qualified Rate

0%

Up from 41%

Review Rating

0.0

Up from 4.2

Implant Revenue per Month

+0%

£129,600 to £233,600

Measured via CRM, booking system, and Google Business Profile action data.

The Claim

We increased booked implant consultations by 94% and reduced cost per qualified consult by 37% within 8 months by engineering local intent capture and qualification control inside a 5 mile radius.

Diagnostic

The Local Problem

Implant dentistry is not about volume. It is about fit.

Harley Street Implant Centre was visible for broad dental searches:

"Dentist near me"
"Emergency dentist"
"Tooth pain"

But high-value implant searches were leaking to:

National chains
Review-dominant clinics
Clinics closer to transport hubs

Phase 01

Baseline Reality

Ranking for general dental queries
Low visibility for implant-specific commercial phrases
Review profile strong but stagnant
No structured geo-targeting beyond city name
No differentiation in local messaging

Phase 02

Constraint

Implant keywords are high CPC and highly competitive.
Consultation slots are limited.
Each booked consult must be qualified.
Wasted appointments mean lost revenue and chair time.
Scaling volume blindly would break operations.

The system had to increase:

Precision
Qualification
Local dominance for high-intent queries

Core Strategy

The Leverage Insight

Local high-ticket services win when:

Specialization is visible in Maps and search snippets
Reviews mention the exact service
Geo proximity signals align with commercial intent
Booking friction is reduced only for qualified users

Local visibility without specialization equals weak conversion.

The lever was to turn implant intent into a visible micro-category inside the radius.

Execution

Intervention Moves

Rebuilt Google Business Profile around implant specialization
Structured review prompts specifically referencing implant procedures
Created geo-optimized implant landing page with radius targeting
Implemented call tracking for implant-specific inquiries
Introduced pre-consult qualification questions in booking flow
Segmented search campaigns strictly to 5 mile high-income radius
Added before/after proof content integrated into local landing experience
Implemented 24-hour review response discipline

Proof Set

Google Maps Calls (Implant Queries)

118 → 246 (+108%)

Direction Requests

84 → 171 +103%

Qualified Consult Rate

41% → 68%

Average Rating

4.2 → 4.7

Booked Consultations

27 → 52

Economics Translation

Assumptions clearly labeled: Average implant case value: £4,800 Close rate from qualified consult: 62%

Baseline monthly cases: 27 × 41% × 62% ≈ 7 cases

Month 8 cases: 52 × 68% × 62% ≈ 22 cases

Incremental cases per month: 15

Estimated Incremental Monthly Revenue:

15 × £4,800 = £72,000

Measurement

Control & Tracking

Weekly monitoring:

Implant query visibility in Local Pack

Maps calls tied to implant landing page

Qualified consultation ratio

Booking conversion

Review velocity and sentiment

Revenue per implant category

Growth Trajectory

Next 90 Days

Expand geo targeting to secondary affluent neighborhoods
Increase implant-specific review mentions to 45% of new reviews
Reduce cost per qualified consult below £180
Improve consult-to-case conversion to 68%

If your calendar has gaps while competitors dominate Maps for your most valuable treatments,

visibility is not aligned with specialization.

We identify where implant intent is leaking inside your radius and build a qualification-driven local pipeline that converts.