JO&SO is a curated online guide that showcases a selection of Portugal's finest boutique hotels, guesthouses, and holiday rentals. Founded by two Portuguese sisters, Joana and Sofia, the platform is born from a passion for sharing the country's hidden gems with fellow travelers. It serves as a personal recommendation list, akin to what one would suggest to close friends visiting Portugal.

The website not only highlights exceptional places to stay but also brings to light the stories of the people behind these establishments, offering a more intimate and authentic travel experience. Whether you're seeking a luxurious designer hotel in Lisbon or a cozy rural cabin, JO&SO aims to help create memorable moments in Portugal.